I work with brands and entrepreneurs in all industries.

Concept-focused and practically applied, I take a hands-on approach at all stages of the branding process and lead multidisciplinary creative teams to build unique and specific solutions.

By assessing current and future state positioning, processing research, strategy and the competitive landscape, I build purposeful identity systems that live in service of business needs. From a balance of the practical and the emotive comes a brand expression that is both highly practical and uniquely expressive.