I work with brands and entrepreneurs in all industries.

Concept-focused and practically applied, I take a hands-on approach at all stages of the branding process and lead multidisciplinary creative teams to build unique and specific solutions.

By assessing current and future state positioning, processing research, strategy and the competitive landscape, I build purposeful identity systems that live in service of business needs. From a balance of the emotive and the practical comes a brand experience that can be more easily managed and live to its full potential.